Sharing CRM Business Practices & Experiences

The Industrial CRM Advisory Group (ICAG) strives to be a relevant force in the industrial manufacturing and distribution sales and marketing community.

We believe customer relationship management (CRM) is essential in this fast-paced and customer focused industry. The Industrial CRM Advisory Group shares business practices and experiences related to CRM and relevant to industrial manufacturing and distribution.

The organization started as user group for a single brand CRM application. In 2020 the group transformed into a peer-to-peer advisory group impartial to any specific brand. Since it’s conception the group has provided members with the resources, information and knowledge to grow their businesses utilizing best practices of CRM and real-life applications.